Challah Bake International is a global initiative dedicated to effecting a favorable change in the shidduchim of our generation. Run entirely by Chabad women, our mission is to inspire mothers throughout the world to join together in the performance of the powerful mitzvah given to women of Hafroshes Challah. Through our efforts of giving Tzeddakah, davening for each others’ children of marriageable age and baking Challah, we hope to invoke Heavenly mercy and achieve a significant positive change in the world.
We have chosen Friday the 15th of Av , for our event as 15th AV is an auspicious time historically for singles to meet their marriage partners.
With regard to 15th AV, Raban Shimon ben Gamliel declared: “There were no greater festivals for Israel than 15th AV and Yom Kippur. On these days, the daughters of Jerusalem would go out... and dance in the vineyards. And what would they say? ‘Young man, raise your eyes and see which you select for yourself...’" (Talmud, Taanit 26b)
It is no coincidence that Yom Kippur and 15th AV served as occasions for matchmaking for the young men and women of Yerushalayem. These two days represent the anniversaries of the respective betrothal and marriage of Hashem and the Jewish People.
Yom Kippur is the day on which the Second Luchos were given to Moshe marking the fulfillment of the betrothal – covenant at Har Sinai. 15th AV represents the day of the rebirth – marriage - following the destruction of the Bais Hamikdash on Tisha B’Av.